About Us

Marketing World is a professional marketing consultancy based in Sydney, Australia. Our focus is on developing a range of marketing services specific for small to medium sized businesses.

The company is supported by extensive professional experience over the past 18 years in product and retail marketing with some of the biggest brands in Australia in the consumer product, shopping centre, franchise and FMCG industries.

Not only do we have a wealth of grass roots practical experience in marketing, we offer our clients an affordable, personal and realistic approach to marketing your business and products.... read more.


Our Services

Marketing World is a full service marketing agency offering strategic planning, website design and development, SEO, SEM campaigns, online marketing solutions, logo design, branding, print campaigns, direct response marketing, television and radio commercials, public relations and lots more.

We are Australia's One stop shop for all your project marketing needs. Read more here...

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Marketing World Blog VISIT BLOG HERE

Why Use Us?

Sales and Marketing should be seen as an investment, not a cost.

The old saying that "if you fail to plan, you plan to fail" has never been more true.

At Marketing World we believe that with a defined strategic marketing plan, we can offer you a more cost effective solution to your marketing needs, better returns on your marketing investment, improved ways of doing your marketing, new insights from an agency impartial to your business and at a fraction of the cost of having to employ a full time marketing manager.

Our plans offer you an improved revenue, loyalty and ultimately profits. CALL US on 0412 968145 or email us using the Contact Form.

 


Our Monthly News - May 09

The Marketing Audit - Back to Basics

Often, when things are not going as well as they could or perhaps opportunities are being missed, the best thing to do is refer back to the basics. This brings us to the need to assess where we are before we move to the next level of our business development.

A fundamental part of the planning process for a business seeking to develop a marketing plan is the coordination of a Marketing Audit. The primary function of the Marketing Audit it to systematically examine each element of the company’s marketing mix to determine the viability of the marketing components to the overall business objectives.

The focus of the Marketing Audit is to provide:

  • A snap shot of the business
  • An internal examination at the way marketing is managed and planned
  • Identify areas where more marketing effort is required
  • A review of existing and past marketing activities
  • An examination of what has worked and what hasn’t and why
  • Opportunities to be exploited
  • Marketing Focus and direction
  • External influences such as competitor review – finding effective benchmarks of ‘best practice’
  • Recommendations that can be made to make marketing strategies more effective
  • Examination of company marketing structure

Read more about the Marketing Audit by visiting our Blog or Archives.

NEWS ARCHIVE - CLICK HERE

5 Common Marketing Errors

1.
 Failing to have a marketing plan resulting in disjointed marketing efforts, rather than an a clear integrated approach. What is your defined marketing direction?
2.
 Trying to be all things to all people, instead of promoting a Unique Selling Proposition (USP) to a targeted audience. What is your market niche?
3.
 Thinking you know everything about your competitors. Try developing a benchmark matrix which documents each facet of their product, service or business. Know your market intimately!
4.
 Failing to maintain a consistent marketing program. Even worse, failing to maintain regular contact with your customers. You are not building a relationship, there is no loyalty and you are failing to develop the most effective marketing tool - 'word of mouth'.
5.

Unable to respond to your customers needs. Solving your prospects problems will make you successful. This means understanding the problem, having empathy, developing confidence, offering realistic options,responding immediately, over delivering and giving your customers a cause to take action.

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