Marketing Book Store

Marketing World provides a direct link to a complete range of marketing related books specific to a variety of marketing topics and industries ranging from the basics of marketing to Search Engine Optimization. The marketing bookstore has been divided into categories to provide you with ease of use in sourcing the most relevant marketing books available.

In addition, the marketing books featured have been specifically chosen by Marketing World due their content, topic and educational background. The best way to search for a specific marketing book, is to choose a Search Category and then add specific content in the box below. For example, choose 'Social Marketing' and type 'Facebook' or 'MySpace', then click 'Go'.

A number of the marketing books featured also form part of the Marketing university curriculum, including Marketing courses and MBA. If there are any marketing books which you would like to see featured, please Contact Us and we will endeavour to have them added.

When choosing a marketing book, please rest assured that the book is being delivered by our affiliate partner “Amazon.com” with full secure server and online payment gateway.

If you have never purchased books online before, you will find purchasing from Amazon an absolute pleasure. Not only is this their bread and butter, but they also offer the cheapest options for acessing the widest range of targeted books at the best possible prices.

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Our Book Recommendations

It's no news that we are in the middle of a financial crisis and spending money on marketing isn't exactly the top agenda for most small business owners.

Traditionally, the advertising budget has been the first to go, yet marketing is the one area that will allow your business to survive and prosper during this economic downturn.

Whilst the rate of traditional media has been declining, the growth of internet marketing has been expanding, and for good reason. It provides measurable results, it can be trade targeted, it's cost effective and with the right skills, you can do it all yourself. If you haven't got an online presence, it's time to start, because that's exactly what your competitors are doing!

So in February 2009, we focus on books that offer not only great value but also some very useful tips on cost effective marketing initatives for your business. Our book recommendations are specific to:

1. Internet Marketing or Online Marketing
2. Social Marketing
3. Search Engine Optimisation

It's amazing how many things you can do for the cost of a book!

Below, we have provided a useful set of links to the full range of available marketing books from Amazon, all categorised by the field of marketing interest.

In addition, we have added a range of book reviews to our Marketing World Blog.

 

 

 

 

 

 

 

 

Recommendation #1

The New Rules of Marketing & PR
By David Meerman Scott


Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively.

The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can't substitute for a well-thought out marketing program.

 

Recommendation #2

Social Media Marketing
By Dave Evans


1. Develop and effectively pitch a successful social media campaign inside your company

2. Learn how to become a genuine Social Web participant

3. Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers

4.Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel

5. Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more

6. Learn best practices for launching your social media program and measuring the results

  

Recommendation #3

Search Engine Optimization
By Kristopher B. Jones


A great book on SEO covering the very basics of effective optimisation. Core areas include the 3 C's - Code, Content and Connections.

Those that have purchased this book have seen some amazing results in terms of ROI.

Essentially this book provides consise explainations on the fundamentals of SEO in a straight-to-the-point user friendly method.

  • Analyzing your competition
  • Researching and analyzing keywords
  • Developing your link building skills
  • Setting up blogs and communities
  • Using Google Analytics
  • Networking with Facebook® and MySpace
  • Setting up pay-per-click campaigns
  • Installing valuable SEO plug-ins