Marketing World

Product Description

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing�s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that�s equally kind to both the eyes and the pocketbook. The Core is more than just a �baby Kerin�; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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Product Details

Amazon Sales Rank: #5220 in Books
Published on: 2008-11-06
Original language: English
Number of items: 1
Binding: Paperback
512 pages

Now available from the Marketing World Bookstore

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