Archive for the ‘Creative advertising’ Category

Feb
2

Super Bowl Advertising 2009 | Superbowl Ads

Posted by admin  |  Posted in Creative advertising  |  Posted on: 2-02-2009

Super Bowl advertising has become as famous as the game itself. At $100,000 a second, the creative component of the Superbowl ad has raised a record US$206 Million or AU$325 Million from 69 ads.

For a limited time only, we’re providing direct links to our top picks in this years Superbowl advertising Page. To access the 2009 ads click the link from our main menu above.

Jan
22

Veet Goodbye Bush Ad | Brand Marketing Advertising

Posted by admin  |  Posted in Creative advertising  |  Posted on: 22-01-2009

A very creative advertising campaign published 21st January, 2009. Veet  are specialists in hair removal. 

Ad by Euro RSCG Australia.
Executive Creative Director: Rowan Dean
Copywriter: John Gault
Art Director: Patrycja Lukjanow
Category Manager (Reckitt Benckiser): Anja Voss

The following  ad presented an opportune time to promote a fitting farewell to “Bush”…. An excellent example of how creative topical advertising can enforce and support a brand strategy. The ad appeared in the Sydney “Daily Telegraph” and “Herald Sun” on the last day of the Bush administration. Central to the success of the advertisement was the placement of the ad. Since it’s publication, the ad has gone ‘viral’ with emails hitting offices around the world. Feel free to comment or visit our main website here.

Creative advertising campaign

Creative advertising campaign



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