Marketing World

A very creative advertising campaign published 21st January, 2009. Veet  are specialists in hair removal. 

Ad by Euro RSCG Australia.
Executive Creative Director: Rowan Dean
Copywriter: John Gault
Art Director: Patrycja Lukjanow
Category Manager (Reckitt Benckiser): Anja Voss

The following  ad presented an opportune time to promote a fitting farewell to “Bush”…. An excellent example of how creative topical advertising can enforce and support a brand strategy. The ad appeared in the Sydney “Daily Telegraph” and “Herald Sun” on the last day of the Bush administration. Central to the success of the advertisement was the placement of the ad. Since it’s publication, the ad has gone ‘viral’ with emails hitting offices around the world. Feel free to comment or visit our main website here.

Creative advertising campaign

Tags: Creative advertising

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