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Veet Goodbye Bush Ad | Brand Marketing Advertising
A very creative advertising campaign published 21st January, 2009. Veet are specialists in hair removal.
Ad by Euro RSCG Australia.
Executive Creative Director: Rowan Dean
Copywriter: John Gault
Art Director: Patrycja Lukjanow
Category Manager (Reckitt Benckiser): Anja Voss
The following ad presented an opportune time to promote a fitting farewell to “Bush”…. An excellent example of how creative topical advertising can enforce and support a brand strategy. The ad appeared in the Sydney “Daily Telegraph” and “Herald Sun” on the last day of the Bush administration. Central to the success of the advertisement was the placement of the ad. Since it’s publication, the ad has gone ‘viral’ with emails hitting offices around the world. Feel free to comment or visit our main website here.
Creative advertising campaign